Getting More People to Your Website
One of the biggest assets for Small Business is a strong Website. A Website helps establish credibility as a Business, demonstrate to potential customers who you are and what you have to offer. And is one of the biggest marketing tools available.
However, one thing many Small Businesses struggle with is generating large amounts of traffic and snagging new customers in the process.
This two-part blog outlines 6 simple strategies any small business can implement to get more people to your Website!
- Add Lots of Content
Relevant content is a huge asset to your Website, not only for aiding Customers and educating them on everything about your Business, but also for generating large amounts of Website traffic. Google automatically assumes that Websites with more content are going to be more useful and will be ranked higher than one with less content. However, the content on your Website must be relevant to your Business and Industry.
- Always Update Your Content
Keeping updated and fresh content is important to not only demonstrate an active Business but to also secure traffic to your Website. Similar to how Google analyses the quantity of content, it’s searchbots also look at how often you refresh your content. Updating your website, wether it be blog posts, article writing or new information, monthly (or even weekly), is an easy and inexpensive way to bring in more traffic.
- Include Video
One strong strategy to creating high Website traffic is to include video content throughout your Website. Content can include an introduction video on your homepage, customer testimonials, video blogs or anything that works for you specific Business.
- Make the site fast loading
As Websites get more complex, usually they become slower to load. By keeping Websites simple they will be faster to load and the faster loading Website will be ranked higher by Google.
- Link to .gov, .org or .edu sites
There was a time when just linking your site to lots of others guaranteed a high Google ranking, but that is no longer. While it is still of value to have links, not all links are valued equally by the Google team. Highly credited sources, such as Non-Profits, Universities and Government Departments will be ranked higher and deemed more valuable in the system.
- Adertise on Google
Google AdWords is one of the most effective means of Advertising platforms on the Web. You can choose where you want your ad to appear, set a budget you are comfortable with and measure the impact of your ad.
There are a lot more complex ways to improve your ranking on Google and generate more traffic to your Website. But if you implement these six strategies, you will be doing better than the 95% of Small Business Websites out there.
